Royal Enflied believes the journey's experience should change your life



Siddhartha's Story

“Everyone has a turning point in their lives. Mine was discovering Royal Enfield. I loved bikes from when I was very young. I  was always on my tricycle, then bicycle. But I didn’t think much about motorcycles until my dad brought home a gleaming red and chrome beauty and left it parked in our driveway, waiting to be ridden. I spent hours staring at my Dad's Bullet. I was almost 18 at the time, and I did sneak it out more than once, riding it around the colony streets. I got the safety talk then and promised to always wear a helmet when I rode. That was the beginning of my love affair with Royal Enfield. The Bullet became my soul-mate and companion, and added a new confident dimension to my personality. Freedom, beauty, power. The bike that has mesmerized generations found me.”

 
Siddhartha Lal
First worked at as a trainee at Royal Enfield in 1995, He became Chief Executive of the company in 2001. Currently, he is the MD and COE of Eicher Group, a parent company to Royal Enfield.